Etika World Network Charity Fund
Branding, Marketing, Producing, Directing, Fundraising, Web Design, Graphic Design, Creative Direction
I led the Etika Mural project, a 40-foot artwork honoring Desmond ‘Etika’ Amofah, unveiled on November 6, 2019, in Bushwick. I spearheaded fundraising, raising $11,315.25 for the National Alliance on Mental Illness (NAMI). My roles included designing the website, directing the project, creating web graphics and merchandise designs, managing the Shopify store, and overseeing the Kickstarter campaign. I ensured proper fund allocation and produced a documentary capturing the mural’s creation, enriching the tribute’s narrative and promoting mental health awareness.

