I managed the channel and on-screen content for Nintendo Switch launch events, including live events, content production, motion graphics, and video editing. I conducted on-camera interviews at industry events like New York Comic-Con, PAX East, and the NYC launch of Nintendo Switch. I also performed extensive market research, analyzing trends and data to inform our content strategy. I oversaw analytical data for hardware and software sales, devised marketing plans, and shared insights with the team on what is trending.