As Creative Director for this project, I honored Desmond, a beloved YouTuber, by raising awareness for mental health. After the initial mural raised over $11,000 for charity but was taken down, we created a permanent mural and a heartfelt documentary capturing the process and fan messages. I led fundraising, set the creative direction for the mural, and marketed the project. The documentary received multiple awards, and social media posts went viral, accumulating over a million views and impressions, showcasing the impact of art and storytelling in mental health awareness.